Dow Water & Process Solutions

From flat documents to an engaging, interactive experience

Many of Dow's graphics looked like these "Before" examples- colorless and confusing. We reinvented them for the iPad to arm their sales team with colorful graphics that their customers could interact with.

Before

After. Users can tap the three types on the left of the screen (High Rejection, Industry Standard, Low Energy) to reveal different information & colored arrows on the right hand side.

Before

After. Users can swipe through the content behind the frame to reveal each "Pass" individually.